COVID-19 made communicating for the Deaf & Hard-of-Hearing even more difficult with social distancing and required masks, preventing lip reading. An emergency, remote, 6-week project was undertaken, giving them a refreshed visual experience and a cleaner conversation and onboarding experience.
Research & Strategy
⚫ Compared voice-to-text development, interactions design, and onboarding experience across multiple competitor products. ⚫ Discussed the hardships of engaging with non Deaf or Hard-of-Hearing people, with the additional impacts from social distancing. ⚫ Supported strategy and focus with Ava’s product analytics.
ONBOARDING EXPERIENCE
Ava is their voice and ears.
A clear, supportive onboarding experience serves as the bridge between the Deaf & Hard-of-Hearing community and the rest of the world.
CONVERSATION FLOW
Lip reading is only about 30% effective in one-on-one conversations. That’s a lot of missed information and easily overwhelming the more people involved.
Create conversations with multiple friends, family members, or colleagues, with color differentiation taking out the guess work of who’s saying what.
ANIMATION
Distinct visual cues for audio engagement and interruption every step of the way.
They’ll be there for every detail, every direction, and every joke. Ava will let them know if they need to ask again.
BRAND UI
In depth visual design upgrades across the voice-to-text feature and onboarding experience. Font, color, and icon kits were implemented across the entire Ava experience to brand ensure consistency and scalability of Ava’s entire product and marketing design.
